Online text ads garner more attention!

Text ads are the way to go.
Despite the buzz to the contrary, simple text ads are still the most effective way to advertise online according to a survey by iperceptions.com.

The market research company found that 25% of website visitors are more likely to click on a text-only ad when they visit a website - a preference that beat out every other format.

The study is especially intriguing given its substantial number of participants - 14,000 people were surveyed about their ad preferences after they visited leading media websites.

Banner ads, those ubiquitous rectangles that pop up next to articles and other web content proved nearly as popular in the study. A full 20% of respondents said that are likely to click on banner ads, which often feature product pictures just to the right of web content. Another 12% said they are likely to click on banner ads that run across the tope of web pages as well.